the white diaper bag at Ana Ortiz' shower
Recently a new series of ads have begun airing for Healthy Choice frozen dinners starring Seinfeld alum Julia Louis-Dreyfus. In the new spots Dreyfus is seen weighing the merits of becoming the product’s celebrity spokesperson. In the first ad she is seen arguing about it with her agent and in the second she is discussing it with a friend (portrayed by the always hilarious Jane Lynch) whilst her mouth is full of the frozen meal.
The virtues of celebrity endorsement have been debatedfor some time but as traditional types of commercial advertisements become more and more defunct by technology-reliant consumers using DVRs and the internet, a true celebrity endorsement has become the key to selling a product.
Consumers have long become skeptical of celebrities trying to make a buck off of them. We no longer just believe what some hot celebrity says in a commercial to be automatically true; jaded consumers of today that we are- we have to really believe that these celebs use the product, both on and off the camera, before we will invest in purchasing it ourselves. If a celebrity is seen hocking a product purely for their own benefit, we quickly dismiss them as a sell out. But when we genuinely believe the celeb uses and loves a product, regardless of whether we know/think/suspect they are making money off it, we eat that product up.
One handy product that many Celeb Moms will soon be caught sporting while shopping on Robertson Boulevard is the Maelee Diaper Bag. The new-Mom must-have diaper bag which combines functionality and fashion in perfect harmony, was given to sizzling Ugly Betty older sis, Ana Ortiz at her recent star-studded baby shower.
The question is no longer, Do celebrity endorsements work? The answer to that is obvious, ask Oprah. (Or better yet ask all the holiday gift recipients of shiny-new Amazon Kindles or the people still waiting in line for their free KFC today.) The question has become, What makes your celebrity endorsement authentic? Finding the answer to that for your product’s audience is the key to success when choosing your next celebrity spokesperson.
Tags: Ana Ortiz, celebrity, celebrity endorsements, diaper bag, KFC, maelee, Oprah, Ugly Betty
